As a freelance graphic and web designer, I was approached by Teresa Haller Photo Boutique to redesign her visual identity, including the logo and stationery.
Teresa wanted to maintain typographic similarities that existed in the original logo, but update the typography, and create a more cohesive arrangement. The slight rounded-edge slab serif typeface represents a more progressive and modern look and feel to her identity. The business cards were embossed to give an enhanced tactile experience to her potential clients.
